|   |   |   | ![]() Keeping a Healthy and Youthful Brain by Peter Moulton, Ph.D. |
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Brain Agility for Health Plans & Providers
Brain Agility can be of value to your organization by reducing health care costs and by providing an attractive element in many marketing programs. Brain Agility is written to help older adults maintain and improve memory and other cognitive functions: an area of growing concern to millions of Americans. It is the only book currently available that provides an integrated and balanced 30-day program of paper and pencil mental exercises together with guidelines for a healthy lifestyle. The mental exercises, based on current research, are designed to exercise and improve a wide range of cognitive functions including memory, attention, concentration, inductive reasoning, word fluency, visual-spatial orientation, and arithmetic skills. Each day's 20 to 30 minutes of mental activity incorporates a uniform yet varied set of exercises with increasing levels of difficulty in order to provide freshness, initial success, and increasing challenges as cognitive functioning improves. Brain Agility is a valuable alternative for those who prefer working with paper and pencil rather than a computer or who are seeking an affordable alternative. As all health plans are aware, the cost of caring for dementias is enormous and growing. Also, studies have shown that the cost of treating the physical health of those with mental disabilities is significantly higher than that for those without mental disorders. A number of research studies have identified mental exercise as an important component of forestalling and preventing cognitive decline and dementia. Forestalling cognitive impairment can have considerable impact on health care costs. In addition, preventing cognitive decline is a major concern not only for the elderly, but for the aging baby boomer population. Making available a practical resource for addressing this concern could be a strong expression of caring for the cognitive well-being of subscribers and as such an effective marketing tool. Brain Agility can be used individually or in groups. The Seven-Week Brain Agility Program, which offers weekly one-hour classes, provides the greatest benefit . This format provides incentive to do the exercises regularly as well as increased social interaction which has been shown to be one of the most important factors in maintaining cognitive functioning. The seven-week program materials are virtually "plug 'n play", allowing a staff member or volunteer to present the program with very modest preparation. For more information click here Brain Agility can be
Volume discounts are available. For details contact: Northwest Border Publications P.O. Box 11752 Eugene, OR 97440 tel: 541.345.2204 fax: 541.344.0796 info@nwbpub.com
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